Super Group, the global gaming operator behind Betway, has announced plans to introduce cryptocurrency payment options across its core African markets. The initiative aims to reduce banking costs and attract new player demographics as Africa contributes 40% of the company’s total revenue alongside the Middle East.
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Banking Challenges Drive Cryptocurrency Adoption
Africa and the Middle East generated $229 million in Q2 2025 revenue, representing a 38.8% year-on-year increase for Super Group. CEO Neal Menashe identified banking costs as a significant operational challenge across the continent. The company maintains leading positions in Ghana, South Africa, Zambia, Mozambique, Malawi, and Tanzania.
Menashe stated that “in the African side of our business, we have a banking issue there. Crypto and coins can make a huge difference because banking is a really big cost in Africa, especially for us onboarding customers and facilitating payments across the continent. Crypto also brings a different kind of customer.” The cryptocurrency initiative forms part of broader technology investments aimed at sustaining regional growth momentum.
US Market Exit Contrasts African Expansion
Super Group is simultaneously preparing to exit the United States iGaming market due to high operating costs. The restructuring will incur $30-40 million in one-time costs, with savings expected from 2026. North America generated $199 million in Q2 revenue, and the company seeks buyers for its US player database.
The strategic focus on Africa, Europe, and Canada helped achieve overall revenue growth of 30% year-on-year to $579.4 million. Monthly active users increased 21% to 5.5 million, while profit before tax reached $38.8 million. Cryptocurrency payments represent part of the company’s long-term positioning as digital asset frameworks inte
Source : Africagambit